Creative Tips for the Ultimate Landing Page

Creative Tips for the Ultimate Landing Page

Why do most affiliates use landing pages? Well, that is easy they simply work!

In this guide, I will walk you through main factors to consider with landing pages and help you make every last dollar on your campaigns

Creative Tips for the Ultimate Landing Page

1. Make Your Content Clear and Concise
When creating content for your landing page, keep it simple, clear, and concise so that everyone can understand it easily.

2. Craft the Ultimate Headline
If your headline doesn’t pull in your reader, you’ll likely lose the sale. Take the time to really develop an epic headline that will leave the reader wanting more.

3. Strategically Place a Call to Action
Where you place your call to action can greatly influence your results. Most times you’ll want to place your call to action above the fold. However, if you have a long sales page your call to action may be at the
bottom of the page. Ideally, you want multiple calls to actions throughout your content for people who may be ready to buy at different stages.

4. Develop a Custom Call to Action
Don’t settle for a generic call to action. Make it stand out from the text with words that entice your visitor to click. For example, if you’re promoting antivirus software, you may want your call to action button to say “Secure Your Computer” instead of simply “Download.” Make the CTA button a color that stands out from the rest of the page.

5. Publish Customer Testimonials
Having reviews from past clients can help motivate readers to perform your call to action. Try searching the Internet for testimonials or ask the advertiser for a list of testimonials to use.

6. Introduce Visual Cues
If a landing page has a lot of things going on, it can be difficult for visitors to know exactly what to do. Make it easy by adding visual cues to the page, such as arrows or diagrams that effectively pinpoint the CTA.

7. Matching Your Landing Page to Offers
You want the transition to your landing page to be as easy as possible for your visitors. One way to do this is by matching your landing page to the website previously visited by the user. I like to call this
congruent advertising.

8. Publish a TOS and Privacy Policy
In certain circumstances, you may be required to place a disclaimer at the bottom of your landing page that tells the visitor that the page is an advertisement. However, this is not always needed.

9. Keep Your Landing Page Relevant
One of the biggest mistakes you can make when creating your landing page is adding content that is not relevant. The offer should meet your visitor’s expectations and deliver on any promises made. Failure to do this could result in poor lead quality. I was burned once saying “Free” solar panels when they weren’t actually free and the advertiser didn’t want to pay for my leads.

10. Encourage Buys with Scarcity
In e-commerce, scarcity can be highly useful in motivating customers to make a purchase. For example, if you are selling a tablet and the page claims there is only 1 left, customers are more likely to buy due to
the fear that the product will soon sell out. This tends to work well with the e-commerce Shopify stores
we have.

11. Drive Action with Urgency
Similar to products being scarce, having products that are only available for a certain amount of time can drive sales. By using countdown timers and mentioning how long the deal is available, you can help close the sale sooner than later.

12. Gain Trust and Authority
If possible, try to add credibility indicators to your landing page to help gain the trust of your customers.
Logos from trusted companies such as Microsoft and McAfee can make your page appear more professional and authentic.

13. Create Local Relevance
When working on international campaigns, include the country flag and GEO colors of the area you are
targeting. This shows your target audience that the landing page is designed exclusively for them.

Technical Tips for the Ultimate Landing Page 

1. Limit Navigation Choices
Avoid giving your readers too many choices. Ideally, you want to have two main choices: leave or perform the call to action. While it’s generally okay to add other links, you don’t want to have too many as this can be distracting.

2. Check the Page for Responsiveness
Before publishing your landing page, take the time to test it out for performance and responsiveness. Be sure to test it in different browsers, and if possible, on different devices including your smartphone

3. Personalize Your Content
While this can be a little tricky if you’re not great at tech stuff, personalizing your content can help keep visitors engaged. For example, instead of saying that your phone has a virus, you could say that your iPhone 7 is infected. We like to call out the location in many of our campaigns

4. Compress Large Images
Large images can make your landing page load slowly, causing visitors to turn away from your site. Be sure to compress large images to ensure your page loads quickly. Take a few moments to test out your page load speed and aim for a load speed of under 500ms for mobile.

5. Review Links Before Publishing
Don’t make the mistake of launching your landing page before checking to make sure that all of your links are active. Also make sure that your links are pointing to the correct destination.

6. Add Scripts
The world of affiliate marketing is highly competitive. Help increase CTR on your page by using
Javascript/PHP scripts.
Bonus TIP: You will want to make your copy to around a 6-year-old reading level. You will want to capture the user’s attention in 1-3 seconds. Keep it clear, concise, and simple.

Creating an amazing high converting landing page is part of the process of launching your campaign. The next steps are optimizing, split testing, and then scaling.

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